Superbowl Sunday is soon upon us and Bostonians are ready for a fight. (I can tell because of the drive-by heckling I receive for having New York-license plates). As a non-sports fan I’m nonpartisan. The victories I’m looking for are good commercials.
A Boston Globe editorial yesterday by Monique Doyle Spencer, a columnist and wife to a football fan breaks down the person these commercials aim for according to the drug advertisements – “A guy with high blood pressure, high cholesterol and hair loss.”
Pharmaceutical companies will be playing also this Sunday, says Spencer, and it will be to deceive viewers into buying their product. She humorously argues for drug ads to be banned from television, yearning for the good old days when she didn’t have to have to explain ED to her child.
In light of the recent controversy over cholesterol drugs, I thought it would be fun to examine how some drugs in the news are advertised. Harmless or harmful? In Fox fashion, you decide:
Vytorin – The biggest news maker, no mention of how the drug addresses both genetics and the environment:
Lipitor – The competitor. Interesting how he says we’re still learning about the drug.
Mirapex – For Restless Leg Syndrome. Some controversy over the condition’s medicalization.
Celebrex – An arthritis drug – I couldn’t stop laughing.
So enjoy the commercials, and hopefully for Boston, there will be a parade on Super Tuesday.